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Our Mission

We believe the time has come that all merchants can easily take advantage of incredible marketing technology and concepts.

Our mission is to be "that" company who enables your business to implement result driven solutions. Market Smart 360's ongoing and relentless development of easy to use marketing tools will position your company to take advantage of opportunities both now and in the future.

Our goal is to build our incredible Patent Pending, optimizing architecture enabling you to never waste another advertising dollar. Going forward, Market Smart 360 will continually introduce new and exciting products that seamlessly "plug in" to our platform allowing your business to invest in wise, informed marketing decisions using actionable data never before available on a common platform.

About Us

AdTrak 360 was the brainchild of two advertising veterans with a combined experience of over half a century in developing and placing advertising campaigns in all forms of media. Joe Mauro and Harry Wahl were asked the same question by one of their large national clients that John Wannamaker, the legendary retailer of the 1920s, made famous, "I know half of my advertising is working, I just don’t know which half". Joe and Harry set out to create a simple comprehensive solution to answer that age old question – from that AdTrak 360 was born.

In January 2012, Joe Natoli, a successful marketing and business development executive with more than 30 years of experience in bringing exciting products and services to market, joined the team. Together with a cast of other very talented people, they took the AdTrak 360 console to an even higher level of business analytics. Market Smart 360 was born. It’s an amazing and simple to use platform that puts everything a business owner needs to make smart marketing decisions at their fingertips. Don't wait another day – give Market Smart 360 a try!